Part 1
Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking.
Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW?
How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW?
Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation.
Part 2
Complete a case analysis of BMW. This requires that you conduct research on BMW beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.
Situational Analysis
Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
Problem
Identify at least one organizational problem that BMW is currently having or one in which you project it will have in the future. Base this upon your research and critical thinking.
Alternatives
Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.
Recommendation (Marketing Strategy)
Select one or two of the alternatives above to solve the problem that you identified in this case analysis.
Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.
Sample Solution
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The enticement of a casual lady spies me and a deceiver to my nation “Sexual orientation has driven me to socialism” Volume from individual to individual. In 1951, the most unhindered weapon for ladies heavily influenced by men 2, 2, SEX demonstrated one of the best and tricky gadgets of the Communist Party’s unmistakable advantages . What’s more, it meddles with extraordinary war presentation against the United States and every single not too bad individuals. Under the steady endeavors of Kremlin, the entire world will turn into a slave without faces, as their official tune “Universal” demands for “global Soviets to be human” Network benefactors effectively bolster the development pace of the VeChain people group and biological system in regions, for example, network commitment, network the executives, aptitude, and so on. They additionally speak to the interests of the network in stage the executives. You can utilize the gained VeThor to advance network exercises and further extend the extent of the VeChain biological system. The Foundation surveys all applications dependent on the definition models of every classification and step by step allots specialists’ mediators to candidates considered qualified by the Foundation after dispatch of the primary system. As the stage advances, the Foundation can distinguish members in different classifications. Network Foundation. These establishments gather assets from the nearby network and contribute and rejoin the network. They regularly deal with a few little families and corporate establishments and gather assets from the general. Since they for the most part have a lot of adaptability as far as financing, their endowments can frequently be utilized to improve offices in different manners. Activists of the network dissident network, notwithstanding acting naturally inhabitants, may at first assistance sort out the work and may think a lot about issues and related facilities.Although the meaning of socialism is exact and totally precise, it just shows the hypothesis of socialism, it doesn’t clarify how it works. It is difficult to make it work, so it doesn’t state that the hypothesis has never been settled. My folks lived there always, yet when I was conceived it vanished. In this way, a large portion of what I need to state depends on what my folks and grandparents informed me regarding the living of the Soviet Union. There are two essential kinds of network networks, networks characterized by geologically characterized networks and topographically various factors. Instances of geologically characterized networks are networks or neighborhoods. The accumulated houses share a typical space. Nearby economies and local organizations are additionally viewed as a major aspect of the neighboring network. Individuals from the network are invested individuals in network wellbeing, and I am keen on this The foundation of national security has been found in neighborhood networks. There are two sorts of networks. These are domains and affiliations. The previous alludes to a gathering of individuals living in explicit regions close to urban areas and towns and the last in reality is shared and advanced and supported normal interests despite the fact that they are scattered and away in a few urban areas and nations It alludes to a gathering of individuals to do. Instances of the last incorporate graduated class affiliations and professional gatherings. Since the start of progress, every single human gathering have consistently taken two structures. Network and Society The people group the world over need to make individual discussions out in the open spots without conversing with the entire society. It is a discussion, it makes network awareness, not different things. The likely vitality of messages in these discussions influences the entire society. Cypherpunks showed us this. The correspondence field I am generally inspired by is powerful correspondence. I imagine this is the most normally utilized field of correspondence in our general public. It is to persuade your educator to give your folks an extra ‘A’ point whether your folks are to cause you to accept that you have to go to Cancun to spend the spring excursion Regardless of whether. This specific correspondence field is the region that I am generally inspired by. I don’t have a clue what number of relational connections, life, influence, and wellbeing correspondence are utilized in our every day life. I found that each of these was especially fascinating to me. In the above site, you can promptly know insights concerning relationship, life cycle, enticing force, and sound correspondence. Political way of thinking dependent on network dynamic, social balance, and avoidance of the standards of financial and social rejection overshadow network objectives over individual objectives. As communists contend, social fairness, aggregate dynamic, pay conveyance dependent on pay, financial and political way of thinking of creation capital and free enterprise and full socialism backing the open ownership of regular assets Interim phase of social advancement between. This is a system contrasted with free-laundromat private enterprise where the state oversees all significant asset creation ventures and deals with most of the economy.>
