The assignment will put into practice what has been learned and covered from Week 1 through to
Week 3. It consists of the initial identification of an “organization”, its target goal (usually through
the laying down of a formal statement such as for example, a corporate mission statement) that has
been set and the journey to achieve it as effectively and efficiently as possible, through a
predetermined set of procedures.
For someone unrelated to industry it may consist of identifying a target goal of say, paying the
mortgage off in 20 years and the processes involved in achieving this. In cases such as these the
situation should be looked at from the number of other target goals which can be identified until
one emerges as the dominating one. Others, like the overall process of feeding the family and its
related sub-processes, or the process of clothing the family and its related sub-processes, or
planning for the yearly holiday and its related sub-processes should be aligned in such a way to
support the overall goal.
For a topic related to industry the target goal may be easier to identify as one would expect the
presence of a mission statement. When the mission statement is combined with a realistic
awareness of the target market the company is intending to serve (either through products, services
or both) a strategy must be formulated on how to achieve the objectives of the mission statement
successfully in view of the target market. All of the subsequent processes must then align with the
strategy in order to accomplish the objectives of the mission statement.