Identify a product that has significant meaning for you â specifically, a product that you have brand loyalty toward. Reflect upon your post in the Lesson (https://courses.lumenlearning.com/boundless-marketing/chapter/branding/) Discussion Forum:
Branding and answer the following questions:
- Think back to when you learned about and adopted this product. Explain where you would have fallen within Rogersâ Diffusion of Innovation Theory.
- Think about this product today. Where does it fall within the Product Life Cycle? Explain your rationale.
- Think about this product compared to similar products:
- What is this productâs brand and positioning statement?
- What is this productâs branding strategy?
- Why are you loyal to this brand?
- What type of emotional connection or ownership do you feel towards this brand?
- What (if anything) would cause you to switch to a different brand?
- Finally, think about how this product is packaged:
- Explain the role packaging played in getting you to notice the product.
11.0Explain whether or not the packaging creates a customer experience for you. Be sure to explain why or why not.
12.Explain whether or not the productâs packaging (quality, style, etc.) aligns with the price of the product? Does this justify the cost?
Sample Solution
The shift from modernism to postmodernism is particularly applicable to town planning as town planning have been one of the main sites where the move from modern to postmodernism has most clearly occurred. Both postmodernism as an epoch and philosophical movement have direct relevance to planning. Such as how it has become common to characterise land-use planning as modern or part of the project of modernity (Sandercock, 1998) and similarly to characterise the period within which planning now finds itself and operates as postmodern. Furthermore, postmodern thinkers especially Sandercock argued the modernism is anti-democratic, race and gender-blind and culturally homogeneous (Sandercock, 1998). In order to tackle this, she identifies 5 principles that are important for planning to work in order to achieve a more plural and diverse society. In the postmodern era, structural change in the economy from mass production for a mass society to flexible production for a fragmented society brought about a new interest in the built environment. Planners need to recognize the social aspects, not just in the practice itself but our perception of the world as a whole. The value of postmodernism lies in its evaluation of issues such as power and dominance that goes with any kind of planning. Comparison between Marxism and Postmodernism Marxism and postmodernism are more or less incompatible. Postmodernism as a philosophical movement is generally a reaction to the complications of marxism and institution of marxist philosophy which had a stranglehold on French intellectual culture up until 1968. One of the contending ideologies within postmodernism is Marxism as it is somewhat similar to modernism because of its association with the rise of capitalism. With perverse irony, given postmodern conflict to it, the cla>
The shift from modernism to postmodernism is particularly applicable to town planning as town planning have been one of the main sites where the move from modern to postmodernism has most clearly occurred. Both postmodernism as an epoch and philosophical movement have direct relevance to planning. Such as how it has become common to characterise land-use planning as modern or part of the project of modernity (Sandercock, 1998) and similarly to characterise the period within which planning now finds itself and operates as postmodern. Furthermore, postmodern thinkers especially Sandercock argued the modernism is anti-democratic, race and gender-blind and culturally homogeneous (Sandercock, 1998). In order to tackle this, she identifies 5 principles that are important for planning to work in order to achieve a more plural and diverse society. In the postmodern era, structural change in the economy from mass production for a mass society to flexible production for a fragmented society brought about a new interest in the built environment. Planners need to recognize the social aspects, not just in the practice itself but our perception of the world as a whole. The value of postmodernism lies in its evaluation of issues such as power and dominance that goes with any kind of planning. Comparison between Marxism and Postmodernism Marxism and postmodernism are more or less incompatible. Postmodernism as a philosophical movement is generally a reaction to the complications of marxism and institution of marxist philosophy which had a stranglehold on French intellectual culture up until 1968. One of the contending ideologies within postmodernism is Marxism as it is somewhat similar to modernism because of its association with the rise of capitalism. With perverse irony, given postmodern conflict to it, the cla>
