Order Description
Read The Economist article Apple iThrone (31 January 2015).
Which of Richard Whittington�s �four schools� of strategy, described in Reading Theories of Strategy Richard Whittington would be most appropriate to an understanding of Apple�s strategy? Give reasons for your choice

Talk about Whittingtons 4 schools of strategy. Which one best describes Apples strategy/ Classical
Weigh up the pros and cons of all 4 schools and then talk about which one in particular I think is most relevant to explain Apples strategy. Talk about the differences in the 4 schools.