Order Description
please following the instructions properly according assessment task and identify an organization appropriate…assessment task file and marking grade file is attached
La Trobe University
5
Assessment and Feedback Details
Assessment Task 1 Due Date % SILOs Assessed
Individual Assignment 3000 words 26 August 2016
11:55pm
40 01, 02, 03
Submission Details
Submission via LMS
Description of Task
You are required to write a report with reference to at least 20 separate scholarly journal articles and your subject core text. This report will
include the following headings:
1) Corporation Identification
a. Identify an organisation with product or service portfolios that span multiple business units.
i. In your discussion define, with reference to scholarly articles, the term “corporation”.
ii. In your discussion define, with reference to scholarly articles, the terms “product portfolio” and “service
portfolio”.
2) Corporate Research
a. Business Unit Identification.
i. Identify the separate business units within the corporation.
1. In your discussion define, with reference to scholarly articles, the term “Business Unit”.
b. Identification of Product and Service Lines.
i. Identify the separate product and service lines of the corporation.
1. In your discussion define, with reference to scholarly articles, the terms “product lines” and “service
lines”.
3) Corporation Revenue Centres
a. Identification of Revenue Centres.
i. Identify which product and service lines are creating the greatest revenues for the corporation.
1. In your discussion define, with reference to scholarly articles, the term “revenue”.
4) External Environment Analysis
a. Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for each business
unit.
i. In your discussion define, with reference to scholarly articles, the terms Political, Economic, Social, Technological,
Environmental and Legal.
1. Provide a definition of the term “operating environment”.
5) Source of Sustainable Competitive Advantage
a. Identify the source of sustainable competitive advantage for each business unit.
i. In your discussion define, with reference to scholarly articles, the four factors of sustainable competitive
advantage.
6) Strategic Direction
a. Make recommendations for the future strategic direction for the organisation.
i. In your discussion define, with reference to scholarly articles, the term “strategic direction”.
La Trobe University
6
Grading Criteria and Feedback Criteria Weighting
1. Hurdle requirement Pass/Not Pass:
No Marks are awarded in this criterion.
a. The item has been presented in the medium of
written English. Sentences are structured and conform to
academic writing guidelines. The paper has an identifiable
structure including an introduction, a main body, and
conclusion. The paper follows the Harvard Referencing Style.
The examiner can proceed with further assessment.
b. The item has not been presented in the medium of
written English and the examiner cannot proceed with
further assessment. Sentences are not structured and do not
conform to academic writing guidelines. The paper does not
have an identifiable structure including an introduction, a
main body, and conclusion. The paper does not follow the
Harvard Referencing Style.
2. Corporation Identification
a. The report identifies an organisation with product or service
portfolios that span multiple business units.
i. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
i. The report discusses with reference to scholarly
articles, the term “corporation”.
a. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
ii. The report defines, with reference to scholarly
articles, the terms “product portfolio” and “service
portfolio”.
a. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
3. Corporate Research
a. Business Unit Identification.
i. The report identifies the separate business units
within the corporation.
1. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
ii. The report defines, with reference to scholarly
articles, the term “Business Unit”.
1. SILO Examined: 1, 2, 3
Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
b. Identification of Product and Service Lines.
i. The report identifies the separate product and
service lines of the corporation.
1. SILO Examined: 1, 2, 3
Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
ii. The report defines, with reference to scholarly
articles, the terms “product lines” and “service
lines”.
1. SILO Examined: 1, 2, 3
Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
La Trobe University
7
4. Corporation Revenue Centres
a. The report identifies which product and service lines are
creating the greatest revenues for the corporation.
i. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
i. The report defines, with reference to scholarly articles,
the term “revenue”.
1. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
5. External Environment Analysis
a. The report identifies the Political, Economic, Social,
Technological, Environmental and Legal operating
environments for each business unit.
i. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
ii. The report defines, with reference to scholarly
articles, the terms Political, Economic, Social,
Technological, Environmental and Legal.
1. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
iii. The report provides a definition of the term
“operating environment”.
1. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
6. Source of Sustainable Competitive Advantage
a. The report identifies the source of sustainable
competitive advantage for each business unit.
i. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
b. The report defines, with reference to scholarly articles,
the four factors of sustainable competitive advantage.
i. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
7. Strategic Direction
a. The report makes recommendations for the future
strategic direction for the organisation.
i. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
b. The report defines, with reference to scholarly articles,
the term “strategic direction”.
i. SILO Examined: 1, 2, 3
a. Comprehensive (4-5 marks)
b. Detailed (3.5-3.75 marks)
c. Effective (3-3.45 marks)
d. Adequate (2.5-2.75 marks)
e. Not Adequate (0-2 marks)
8. Examiner’s Comment. No marks are awarded in this criterion.
Assessment Task 2 Due Date % SILOs Assessed