Order Description
ASSESSMENT TITLE: INDIVIDUAL ESSAY ON BUSINESS MODEL
TASK DESCRIPTION:
This is an assignment which must be completed by students individually.
Students must write an essay and the essay should be a minimum of 1,600 words and no longer than 1,700 words, not including the reference list.
ESSAY OBJECTIVE:
The objective of this essay is to develop your understanding of the business model as a concept and how a theoretical understanding of business models can be used to explain the exploitation of innovations by organisations in real-life. To successfully complete this assessment, You are required to explore the academic literature on business models and to write an essay addressing the following topic:
“Let’s face it: business models are less durable than they used to be. The basic rules of the game for creating and capturing economic value were once fixed in place for years, even decades, as companies tried to execute the same business models better than their competitors did. But now, business models are subject to rapid displacement, disruption, and, in extreme cases, outright destruction.”
(de Jong, M. and van Dijk, M. (2015). Disrupting beliefs: A new approach to business-model innovation, McKinsey Quarterly, July 2015. Retrieved from: www.mckinsey.com.)
Specifically, Based on the given objective topic your Essay is required to(clearly explain the following 4 steps and satisfy them):
1) Clearly define the terms ‘business model’ and ‘disruption.’
2) Identify an industry, company or product/service that has recently (last 7 years) been disrupted and outline the ‘new’ business model (the one that disrupted), as well as the ‘existing’ business model (the one that was disrupted).
3) Critically compare the two identified business models with reference to relevant literature and by so doing clearly highlight the reasons why the new business model disrupted the existing business model.
4) Conclude by briefly discussing the significance of your findings for the future of business models.
You should include at least 18 references and no more than 20 references. All sources must be highly credible and fully referenced.
ASSESSMENT CRITERIA:
ESSAY:
1) Demonstrates an appreciation of business model theory (10%)
2)Identifies and concisely outlines a recent disruption and its existing and new business models (10%)
3) Logically and critically compares and discusses the two business models (30%)
4) Applies the two business models to the recent real-life disruption (15%)
5) Critically discusses the significance of the findings to the future of business models (15%)
6) Introduction, conclusion, coherence of arguments and theoretical integration (10%)
7) Written communication, credible sources and referencing standards skills (10%)
While writing the essay you need to make sure that you follow all the above 7 Assessment criteria and you fully satisfy them as they have certain percentage of marks allotted for them. So, follow the given criteria and write the essay and also you answer to all the 4 questions given and is required to answer.
