The essay question:

“Social media has enabled and accelerated the social construction of brand meaning. Are all brand communications (consumer, organization or other originated) within this environment authentic, and trustworthy? Discuss.”

 

This is an essay based on scholarly journal article research, theory and critical evaluation/ synthesis (not mere description). You must support your answer with a minimum of 6 journal articles (can be peer reviewed or otherwise but must be from sources classified as Journals). The essays must be a minimum of 1900 words. You may include brief commentary on brand examples, but only if the examples originate from within the specific journal articles you have cited in your essay (i.e. not from personal experience, or from popular non scholarly journal press). Note – your essay should provide a balanced view of this topic (pro’s and con’s).

 

Essay must include:

• A minimum of 6 journal articles.
• Full Harvard author-date referencing is required (in-text citations, and reference list).

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