THE ROLE OF INFORMATION TECHNOLOGY IN THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT: A CASE STUDY OF SHOP DIRECT GROUP UK Academic Essay

THE ROLE OF INFORMATION TECHNOLOGY IN THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT: A CASE STUDY OF SHOP DIRECT GROUP UK
Project description
We should focus on how the IT system is running in the business.
I understand that we need to base on below channel to collect the information.
E.g we need to base on interview , questionnaire to collect data from customers for analyse.
But the most important part is how is the operation of the IT system .
We need to apply 2 IT systems in the business and show how is the running of using these 2 IT systems. What’s the advantages and disadvantages of each system ? And finally what the system are going to be selected to apply in this business. And how the final selected IT system is benefit in the business, we should list out in the project.
For upon details, you can refer to the example (Chapter 2-5).

For developing database, it requires MySQL or Microsoft Access to create database (Appendix 2). For business system GUI design, it requires the business system GUI (Appendix 3).

After the business system has finished and created the database. We need to draft a test plan and test case (Chapter 6). Then draft a implementation plan (Chapter 7). Then we need have a system analysis, we can use data flow diagram to showed (Appendix 1).

Finally, we need to create a user manuel for staff and customer to use the system (Appendix 5).

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