The increasing importance of eWOM for the Club Med Hotel Group

Order Description
Research and prepare a report that outlines the increasing importance of eWOM for the Club Med Hotel Group.

You need to address the following issues:
� Define WOM and eWOM and outline the growing importance of both activities to the Club Med Hotel Group
� Outline the benefits of managing eWOM within a competitive hotel environment
� Identify the sources of eWOM for the hotel group
� Discuss the factors that influence eWOM
� Recommendations: How can the hotel group better monitor, measure and leverage eWOM to enhance their services marketing initiatives

NB: Your manager intends to use your report to help prepare a verbal presentation for top management at an upcoming strategic meeting.

A report format is required, with the use of headings and sub-headings