Project Title: Analysis – A Sustainable Business Scenario in 2060
Individual SUMMATIVE ASSESSMENT

Written Report (2000 words) highlights of the project are to be briefly presented
in class
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Aims and Objective
This final individual project report ‘Analysis – A Sustainable Business Scenario in 2060’ builds on the formative assessment (see the above brief for the formative assessment) and should reflect your ability to consolidate your knowledge and understanding of the key concepts and tools learned throughout the module and whilst being free to express your creativity in a medium term future context.
The project consists of developing a scenario for a sustainable business set ~ 45 years ahead in 2060. You should provide a rationale for a future business/industry that is plausible. You should also show that it offers an ‘innovative’ solution to a set of identified, difficult, environmental and social challenges that might exist at that time. The aim of the scenario analysis is to help you gain insights into how business can plan and innovate for the future in an uncertain world and into the far medium term. The chosen 2060 business scenario should be justified by analysis of current, emerging and future trends related to the chosen business sector and country, and take into account environmental limitations and the socio-political issues and technology changes. This should be illustrated through the creation of key intermediate milestones on a timeline that stretches from today to 2060..
The aim is to demonstrate your analytical skills, understanding of the complex issues, risks and opportunities business face and apply the appropriate knowledge, as well as creative and entrepreneurial thinking to reach convincing solutions for a sustainable global business. The future setting will allow you greater creative freedom. However, you are also expected to document your rationale using currently credible sources and bibliography based both on key readings on the module as well as in your individual research.
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