Strategic Management and Corporate Responsibility

Order Description
Assessment 2

The board of directors of your chosen company are considering whether to move their production facilities to an emerging market. They have yet to make a decision. However, initial research indicates that such a strategy would lower costs and potentially be very lucrative, increasing returns to shareholders.

Instructions on Assessment

1. You are required to produce a 3200 word essay based on the following tasks:

1. A brief (maximum 320 words) introduction to the company and its current CSR policy (10%)
2. Discuss how CSR may contribute to a company’s success from the perspective of different stakeholder groups (20%)
3. With specific reference to the Triple Bottom Line, critically evaluate the challenges and advantages of a new production facility based in an emerging economy? (40%)
4. Based upon your answers to (1), (2) and (3), recommend whether or not the company should pursue the strategy? (30%)
CHOOSE ONE OF THE FOLLOWING COMPANIES
EITHER:

MARKS & SPENCER (CLOTHING DEPARTMENT, MARKSANDSPENCER.COM)

OR

PATAGONIA (PATAGONIA.COM)

MAKE SURE TO INCLUDE DIAGRAMS FOR TRIPLE BOTTOM LINE