I’m required to conduct a strategic analysis of both internal and external environment relating to a company operating in the retail business sector. I’m required to examine the strategic choices facing this organisation and
evaluate these choices as to their suitability, acceptability and feasibility. I should also provide a critique of contemporary strategic management research and practice within the report. All the analysis should be conducted on fact and figures. academic opinion and commentary from industry experts may all be utilised to aid evaluation and justify selection. The company I was look at is Zara. These are the heading Strategic purpose, External Analysis, Internal Analysis Strategic Capabilities, Basis of Competitive Strategy, Strategic Choice and strategy Evaluation, Conclusion and Recommendation.

 

 

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