Fresh Co. operates in an industry that has few
competitors, low buyer and supplier power, relatively
high barriers to entry, and few substitutes. Should you
conclude that Fresh Co. is profitable and should stay
in the industry? Explain why/ why not. In your
explanations, describe what additional information you
would need about Fresh Co. to draw definitive
conclusions regarding its profitability.”

In an industry where profitable firms are scarce, Emirates has
delivered solid growth and solid financial performance for
years. Why? What is behind Emirates’ success?
– What is the role of Dubai in Emirates’ success?
– What are the strengths of Emirates’ Dubai-based hub-andspoke
model? What are the weaknesses?
– Is Emirates’ strategy sustainable? Why?

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