Sony: Battling the Marketing Environment’s ” Perfect Storm”
Order Description

You need to answer the following questions:

Q1. What macro-environmental factors have affected Sony’s performance during that period? (Should be 250-300 words)

Q2. Given Sony’s current situation, what recommendations would you make for Hirai for the future of the company? (250-300 words)

Note: Should include 2 journal papers, a business magazine that related to Sony’s marketing case.

Not so long ago, Sony was the market leader in consumer electronics. Everyone owned at least one, and probably multiple, devices. But the market changed and Sony didn’t. Clinging to its rigid engineering culture, Sony was passed by more nimble and dynamic competitors. Various factors in the microenvironment and macroenvironment changed and caused changes. This included a string of natural disasters that set the company back even more. This case examines the company’s struggles over the past decade and what lies in it