Service Delivery Strategies - Write My Academic Essay

Service Delivery Strategies

Question

Explain the difference between pre-service, point-of-service, and after-service activities. What elements are central to each? between pre-service, point-of-service, and after-service activities. What elements are central to each?

Answer and explanation

Role of Pre-service, Point-of-service, and After-service Strategies

Role of Pre-service: The role of pre-service strategy for effective implementation is basically concerned with market research to understand the customer perception and their reactions to the organization’s marketing efforts. Further, the other role of pre-service strategy for effective implementation is the segmentation to select the target market and services determination to satisfy the target market (Ginter, 2013). For example, physicians, patients, and third party payer are considered as health care customers. In this, physician admits patients in the hospital and third party payer influence physician’s choice and length of stay.

Role of Point-of-service: The role of point-of-service strategy for effective implementation is related to patient care and delivery, such as clinical and marketing activities. For example, in point-of-service, marketers basically study the customers and market to suggest the manner of care delivery (Ginter, 2013). On the other side, clinical personnel deliver care through mass customization that is a way to deliver efficient and effective care.

Role of After-service: The role of after-service strategy can be seen as both clinical, such as next appointment and further services as well as marketing is for the follow-up activities (Ginter, 2013). For example, staff of the organization makes clinical calls to know the patient’s health condition and whether additional medication is needed and marketing follow-up for the purpose of patient satisfaction studies.

Competitive Advantage through Service Delivery Strategies

The competitive advantage for the health care organizations is an important aspect that generally depends on service delivery strategies. In this concern, the competitive advantage can be gained from within the organization through service delivery strategies when a proper implementation plan would be created (Walshe & Smith, 2006).

Further, the competitive advantage can also be gained from within the organization through service delivery strategies when the communication system between organization and customers should be transparent and efficient. Apart from this, implementation of new tools and machineries during point-of-service strategy can also help to improve the health care services and consequently gaining competitive advantage within the organization.

Alternative, the service delivery strategies, such as better care and quick service can also provide a better platform towards gaining competitive advantage within the organization effectively and efficiently. The service delivery strategies in order to gain competitive advantage can also be possible with the help of providing training to the staff members about the better clinical services (Walshe & Smith, 2006). The training process in the organization can increase skills and knowledge of the medical staff about the management system and the way to utilize medical instrument at the right time. It can also guide them to use the medical instruments in the emergency time effectively.

Example of a Value-adding Support Strategy

Directional: In the consideration of directional health care strategies, market and market research is an example of a value-adding support strategy that can be considered within the organization (Dyro, 2004). In this, the market and market research, such as the brand, price, and promotion are some components that are considered in directional health care strategies.

Adaptive: The example of a value-adding support strategy to facilitate adaptive health care strategies is the clinical operations quality that improves the health care services effectively. The clinical operations quality helps to cure acute illness with quick recovery. The clinical operations quality increases mass customization through capturing customers by friendly benefits.

Market Entry: Marketing is an example of a value-adding support strategy to facilitate the market entry types of health care strategy. Marketing can increase awareness about the available products and services to the customers (Dyro, 2004). This strategy helps to take competitive leads in the market that is known as market entry health care strategy.

Competitive: The innovative products and services can be considered as an example of a value-adding support strategy that basically facilitates competitive types of health care strategy. Innovative products and services create differentiation in the market for an organization in order to increase market share than the competitors.