Talk about aviation sector specific about British Airline

Now try to
list the major changes in that sector over the past 25 years in terms of what contributes to
competitiveness. Who (which firms) have been the winners and losers and why? You are
trying to get a feel in this for how technological change can shape the competitive dynamics
of an industry, so think about questions like these:
• How has the industry changed – and how has technology helped (or could it help)
deal with these changes?
• What new technologies have emerged – and how have they been used?
• What are the main market demands (e.g. price, quality, design, customization, speed
of response, etc.) and how has technology affected the ability of firms to offer these?
• If a new entrant came into the industry whatwould he/she have to offer to become a
market leader – and how might technology help them do so?

 
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