School of Management and Marketing, Faculty of Business and Law
MMS 308 Assignment Information
www.deakin.edu.au
CRICOS Provider Code: 00113B
MMS 308 – Assessment Task: Strategic Sport Marketing Plan
? Your task is to develop a Strategic Sport Marketing Plan of 3500 words (plus reflections of 500 words)
on a sport marketing issue or topic of your choice.
? Your plan should firstly demonstrate analytical skills and frameworks to develop a comprehensive
overview of the marketing background and current situation of your organisation or issue. From here,
objectives will need to be developed and strategies and action plans outlined that clearly guide your
organisation on its marketing strategy. Your aim is to produce a plan that has consistency throughout
its components, and is detailed enough for an organisation to ‘take to market’.
? See page 2 of this document for a full outline of the structure and marking guide for assessment.
? Examples of topics will be provided in class but you may choose any fictional or actual organisation,
event or issue within the Australian context. You will though need to ensure the scope of your topic is
manageable. It is recommended you choose a sufficiently specific topic for this assessment piece.
? Lectures and tutorials will assist in the development of key aspects of your plan.
? The assessment should be completed individually. The assignment is worth 50% of your overall grade
(100 marks in total will be awarded).
Successful completion of the assessment will require all of the following:
Task (see following pages for detail) Length Marks Submission
Format
Date
1. Submission of Progress Report 250 words
(complete CLOUD DEAKIN
template)
10 CLOUD DEAKIN
Submission
August 12,
11.59pm.
2. Submission of Written Marketing
Plan
3500 word written
marketing plan
80 CLOUD DEAKIN
Submission
September 16,
11.59pm.
3. Submission of Learning Reflection 250 words
(complete CLOUD DEAKIN
template)
10 CLOUD DEAKIN
Submission
September 16,
11.59pm.
TOTAL MARKS 100
(50% of total assessment)
Submission:
All students must submit your Written Plan to your CLOUD DEAKIN drop box by September 16th (11.59pm AEST).
Progress reports and learning reflections need to be submitted individually on CLOUD DEAKIN by the stated
dates above. These will involve the completion and submission of a template provided on CLOUD DEAKIN.
School of Management and Marketing, Faculty of Business and Law
MMS 308 Assignment Information
www.deakin.edu.au
CRICOS Provider Code: 00113B
TASK 1 – Submission of Progress Report
Week 5 – August 12 ((CLOUD DEAKIN provided template)
Each student must complete and submit a short progress template which will be provided on CLOUD DEAKIN.
You will be asked to provide the following information in a 250 word response:
? Summary of your topic or issue?
? What is an example of a key SMART objective relevant to your issue?
? What is the most challenging area of the assessment or an area you need assistance with?
? What are some examples of skills and/or knowledge you think you will gain as a result of completing
this assessment piece (approx 200 words)?
You will be assessed on your response for a total of 10 marks.
TASK 2: Submission of Written Marketing Plan
Week 9 – September 16 (Submit on Cloud Deakin)
To guide the development of your strategic marketing plan, the following outline has been provided:
Item Marks
PART 1 – INTRODUCTION AND CURRENT MARKETING SITUATION
Introductory issue statement including the focus of your marketing plan and a review of market
information. The background, rational and scope of your plan should be clear here. /10
PART 2 – ANALYSIS AND SWOT
This major section details the various analyses you have undertaken on the organisation and issue. This
section should include some or all the following tools or analysis: a summary of the macro/micro
environment, industry analysis, an overview of the current or proposed product or service, and a
competitor analysis. Analysis sections should conclude with a summary SWOT analysis in a table and
include a summary statement of this material. Evidence of a high level of research is required here, from
a combination of sources which must include digital or online sources.
/20
PART 3 – OBJECTIVES
These are the specific objectives of your marketing plan. These objectives must be SMART and flow
logically from earlier sections. /5
PART 4 – MARKETING STRATEGY
This section outlines the strategies for your plan and organisation. This should include a clear and
justified process of segmentation, targeting and positioning. Following this, the relevant ‘P’s’ of sport
marketing should be addressed specific to your plan (this should include discussion of the
product/service offering, price, distribution and promotions used). A specific promotional plan outlining
the tool or communications to be used is recommended.
/20
PART 5 – ACTION PROGRAMS
This is where you set forth your suggested program of what will be done, by whom, as well as the where
and when. This section must correlate with the marketing strategy section and should include a timeline
of activities and a costed budget (including justification of spend) that would be useful for your
organisation to implement your plan. Means of evaluation/measurement and control should be outlined
here as well. Here, you should provide sufficient information that your organisation can take your plan
to market.
/15
PRESENTATION, INTEGRATION, COMMUNICATION AND REFERENCING
The report should include a title page and appropriate headings, use correct English, avoid grammatical
errors, have a logical flow and be easy to follow. Harvard referencing style MUST be used for all sources.
Deductions will be made where communication, flow and readability are poor. Be sure to include a
reference list, inclusive of all reports and sources used as well as referencing where any theoretical
ideas, analytical tools or frameworks are used.
/10
TOTAL
/80
School of Management and Marketing, Faculty of Business and Law
MMS 308 Assignment Information
www.deakin.edu.au
CRICOS Provider Code: 00113B
TASK3: Submission of Learning Reflection
Week 9 – September 16 (CLOUD DEAKIN provided template)
Following submission of the assignment, each student must complete and submit a short template which will
be provided on CLOUD DEAKIN. You will be asked to provide the following information in a 250 word
response:
This will require the following information:
? What do you think you did well?
? What areas did you not do well or have problems in executing?
? What skills and knowledge did you gain as a result of completing this assessment piece (approx 100
words)?
? What has changed in your views regarding sport marketing as results of completing this assessment
piece (approx 100 words)
You will be assessed on your ability to produce a thoughtful response for a total of 10 marks.