S-cape is a clothing company pioneered by two sisters to create items that are both trendy and effective against cold and windy conditions. The company has been operational for a while and it pays exceptional attention to customer feedback before designing the news collections. Despite the obvious positives, there are several fundamental challenges to consider if the firm is bent on achieving success in the market.

The Market

S-cape must understand the dynamics of the competition. Companies that make colourful, light-weight, and durable coats are a threat in the market since they share similar customers. One way of dealing with potential competitors is to seek unexplored markets. The company must identify its unique value proposition that separates it from the competition. It is vital for S-cape to conduct an analysis of the core customers in order to design an effective marketing campaign.

Marketing

The apparel industry is intensely competitive and, being a young company, S-cape must devise the appropriate channel that will resonate with its customer base. The product promotion techniques should be cost-efficient since S-cape does not have the financial power to advertise compared to major apparel brands. The firm must create a unique message that is identifiable by the customer base, as well as catchy. The promotional materials used must be in line with the availability of the primary market. Using stickers, memes, and other social media ads is a way of reaching out to the online community, which forms the core of S-cape’s market.

Management

Another key area that S-cape must pay attention to is that of management. The leaders at the firm must understand the market and the most efficient approach to take. Creating franchises or opening up retail locations is a vital decision that could mean success or imminent failure. The presence of competitors and need for quick distribution could necessitate a franchising approach. The issue of logistics is also vital since it is intertwined with the marketing and distribution of the products. The coats must move from the manufacturer to the market, and then to the final consumer, in a seamless flow. Transport and storage facilities are crucial and hence the management must be up to the task.