Richard Branson and the Virgin Group Case Study
Order Description
You are required to read the case on Richard Branson and the Virgin Group and prepare a 15 minute board level PowerPoint presentation that addresses the following questions (support your answer in details in the Notes page of the slide):
1. Using appropriate academic models and concepts identify and discuss the chief internal and external factors that have influenced the Virgin Group and the strategies employed up to the time of the case. ? (30%)
2. Critically assess whether, in your opinion, there was any evidence that Richard Branson and his group management team followed a consistent strategy or not in the major investments. If so, what sort of approach might it have been based upon, and what was the role of the Virgin head office function? (40%)
3. Drawing on resources such as FT.com, update your audience on any new Virgin Group activities since the case, commenting on whether or not subsequent major investments fit in with your findings from Q2 above, or if there was any other strategic rationale. ?Conclude with recommendations on the future of the group. ? (30%)
The case is available on NILE with extra information at:
https://lib.myilibrary.com/Open.aspx?id=769583
Please prepare your submission as a PowerPoint document, using the notes option putting any narrative or explanatory notes underneath the slide itself. Be conscious about the maximum time allowed, and therefore the number of slides you need to create, if you were to deliver the presentation verbally. Brevity, clarity and key strategic thinking is key, showing that you have understood the essence of the case and can communicate effectively with supporting evidence. This will be good practice for case analysis and communicating your ideas.
Please make the PowerPoint professional and not over crowded by words use the notes for each slide and please consider that the first slid and the outline slid as well as the last slide ,,,references should not be included in the slide count
