Richard Branson and the Virgin Group
Order Description

The purpose of this assignment is to

a) test the student?s knowledge of the core concepts, models and frameworks taught in the module and relevant to the strategy process

b) allow the student to apply their learning in the module to date in a case study analysis and to present their findings in a high level board manner that captures the key issues

Assessment Task

You are required to read the case on Richard Branson and the Virgin Group and prepare a 12-14 minute board level Powerpoint presentation that addresses the following questions:

1. Using appropriate academic models and concepts identify and discuss the chief internal and external factors that have influenced the Virgin Group and the strategies employed up to the time of the case. (30%)

2. Critically assess whether, in your opinion, there was any evidence that Richard Branson and his group management team followed a consistent strategy or not in the major investments. If so, what sort of approach might it have been based upon, and what was the role of the Virgin head office function? (40%)

3. Drawing on resources such as FT.com, update your audience on any new Virgin Group activities since the case, commenting on whether or not subsequent major investments fit in with your findings from Q2 above, or had any other strategic rationale. (30%)