Evaluate your client retailer’s quality/level of customer service, ambience & stock/service availability; also store layout, design and visual merchandising. This should be based on your mystery shopper report included in the appendix. Ensure you visit your retailer.
Evaluate your client retailer’s website for quality/level of customer service, website layout, design and visual merchandising.
Are the competitors sites better? Why /Why not
Evaluate the client retailer’s and its two main competitors’ mobile platforms and ordering capabilities- compare & contrast (Note by mobile we mean smartphone).
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