Competition among cities for tourists, investments and other resources has intensified, and city branding is believed to be an effective strategy for cities in this competition. With such stiff competition, champions of city branding argue that neglecting such branding could cause a city to fade into obscurity. On the other hand, those that are successful can achieve or maintain economic well-being.

Determine and develop a branding strategy for a selected Canadian urban community. Choose one of the following cities: Halifax (Nova Scotia), Hamilton (Ontario), Edmonton (Alberta).