Through research, find an example in interscholastic or intercollegiate athletics where an athletic department “pushed the outrageous envelope.” What factors do you believe drove this innovate marketing approach?
Additionally, describe if this particular idea from your research would work in your current interscholastic or intercollegiate organization. If you are not currently working in an athletic department, then picture yourself or the ideal athletic administrative position you envision for yourself after completing this advanced degree.

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