With proper goal alignment, each person within an organization can clearly see the direction of the business and understand how the activities he or she is engaged in contribute to meeting the overall organizational goals. However, goals need to be tailored for each functional area (department) because each area contributes differently to the overall goal attainment.

• Develop a mission statement.
• Create a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
• Devise a business strategy based on strengths, weaknesses, opportunities, and threats (SWOT) analysis.
• Develop organizational-level goals.
• Develop departmental-contributor-level and individual-contributor-level goals aligned with the organizational goals.

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