An environmental organization would like to film a pro-recycling public service announcement (PSA) and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization you will need to educate them on the principles of persuasion (using what has been learned through previous research) that will need to be applied to their PSA.

You should create a PowerPoint presentation.

In the first 4 slides of your presentation you will need to:

• • Summarize at least two previous research studies on persuasion.

• • How were the principles of persuasion studied?

• • Was the research valid? Why or why not?

• What was learned through these studies that can be applied to the creation of the above PSA?

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