Assignment question(s)
As a Marketing consultant for A Business Consultants Ltd, you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following
questions. Your work should be focused on a healthcare or hospitality organisation.

You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation. Although this background information will not contribute towards your
final grade, it will provide the research on which to build your graded answers. THIS SHOULD NOT BE A HISTORY OF YOUR CHOSEN ORGANISATION

1. Provide a detailed explanation of the difference between transactional and relationship marketing. Analyse the effectiveness of any policies your organisation has implemented to enhance a
customer centric approach to their marketing strategy.
30 marks

2. Outline and analyse the impact of macro and task environments on your organisation’s marketing strategy.
40 marks

3. Highlight your organisation’s key STPs. Evaluate how effective their strategies to meet the needs of these STPs are. 30 marks