Please don’t write an introduction for this paper, just go straight to the point. Read and analyze the primus sales force survey thoroughly, if you dont read the whole paper then you wont be able to work on this assignment.
First, critique the survey questions, drawing on the lecture and the article by Hutton in the Melcrum magazine (posted in the Week 3 Reading folder — some background on Primus’ communication activities is also posted there). Criteria should include clarity of wording, whether responses will provide actionable information, and methodology — all the questions in the survey use a 7-point Likert scale.
Second, in reviewing the survey results, identify 3 patterns or findings that require immediate attention from the Primus communication team.
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