Primark Digital marketing strategy proposal

Order Description
You should outline a strategy and propose and justify the use of one or two digital marketing initiatives. The proposal should consider the relevance of the proposed strategy to the company and the
market, and the expected effectiveness of chosen digital marketing initiatives, with some consideration of how to measure the effectiveness.

The digital marketing initiatives might include:

an email campaign, with examples over a period of time.
an SEO strategy for an existing web site, exploring several distinct areas of the site, and the changes that you would recommend, with a framework to analyse the results,
a blog campaign, with supporting Twitter stream, identify strengths and weaknesses
other uses of social media such as Facebook and Instagram or Pinterest to enhance a web site or blog.
a small / prototype (five page) web site with a call to action,
a mobile app or campaign

# PLEASE#
in order to complete this paper please use SOSTAC- a generic framework for digital marketing, except the ACTION part of since I’ll do this separately. you can just to mention the actions very
briefly, just like points with no details.