1. Distinguish external competitiveness policies from internal alignment policies. What is external competitiveness? What factors shape an organization’s external competitiveness? Why is external competitiveness so important?

2. What is the purpose of a survey? How would you design a survey for setting pay for welders? How would you design a survey for setting pay for financial managers? Do the issues differ? Will the techniques used and the data collected differ? Why or why not?

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