Persuasive Memo & Personal Statement

Order Description
Module 2 Bus 303 Case 2

Case Assignment 2 pertains to the Purdue’s OWL site on memos (2013), Bowman (2002), Beason (2001), and Reddy (2010).
As a manager at your company, Department of Defense Education Activity (DoDEA), you think your company should be offering internships. With all the colleges in the Los Angeles area, you would have a large group of people who should be interested in an internship program. In addition, your company could use the extra help and creativity of about-to-graduate college students.

You recently read about Nickerson PME1, a 10-person Boston area marketing and public relations firm. Owner Lisa Nickerson offers a year-round internship program. She calls participants “associates” to make them feel less like “lowly interns” and more like members of the staff. Her interns receive course credit and work experience, but do not earn a paycheck. Instead, Nickerson teaches them to perform tasks like preparing press releases and promoting the company to clients. The arrangement results in valuable help around the office without draining the budget. Nickerson says, “If you take the time to put together a good program, you don’t have to pay the student. An abundance of students want that type of hands-on client experience.”
You believe that Los Angeles college students would be eager to gain experience at a real company, and fill in their résumés with solid work experience. The problem is that your boss resists internship programs because he has heard that interns are really employees who must be paid. He told you in a recent conversation that he is unsure of the fine line that separates employees from interns, and he doesn’t want to violate any labor laws.
**Write a persuasive memo message to Dick Elders, Senior General Manager of your company. Explain to him how interns are different from employees. Use the Internet to research the topic, and learn what six requirements help the government determine whether an intern is a paid employee. Use persuasive strategies you have studied, but stay focused on the conviction that interns do not have to be paid as employees. You are on a first-name basis with Dick.

Assignment Expectations:

In your memo, you are expected to apply the persuasion concepts to demonstrate your ability to craft an effective persuasive memo. Please use proper English. Sentences must be properly constructed and free of grammatical and typographical errors. No citations are needed in the memo.
Write a summary explaining why you used the principles you used in writing your memo. Your explanation should make use of at least two sources from the required readings. It should be analytical and sufficiently rigorous to demonstrate synthesis of the concepts. The summary is to be prepared as an academic essay. Content should be clearly presented with a logical flow. Formal citations are required, along with a formal bibliography.

Case General Expectations:

In the Case Assignments, students will assume the role of a Manager in Employee Communications at a large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal communication.
Module 2 – SLP

PERSUASION:

Making a Persuasive Case for Employment
Persuasion can also be applied in the job search process. Essentially, we are presenting ourselves and our qualifications to prospective employers, and persuading them to give us a job. Some companies require applicants to submit supporting documents along with their applications. One such document is a personal statement. The personal statement may be longer; in it, you present your abilities and persuade your prospective employee that you are qualified for the job.
Refer to the job opening attached document. Using the job description, write a personal statement (about 2 pages long). Your statement should be professionally prepared and lay out your strengths for the job. Please ensure that the contents match the job description for the job.

SLP Assignment Expectations:

Your personal statement is a statement that promotes yourself. It should not contain any salutation, unlike a letter, as it will be an attachment. No citations are needed for the statement.
Following the statement, submit an essay discussing the approach you took. Please be sure to use references, which may include the assigned readings, to support your discussion. Formal citations are required, along with a formal bibliography. The summary is to be prepared as an academic essay. Content should be clearly presented with a logical flow.

SLP General Expectations:

For the SLP, you are expected to assume the role of a job seeker. You are to identify a job that interests you in Module 1. The SLPs will take you through the job search and application process, presenting you in different scenarios requiring you to demonstrate your ability to communicate effectively and professionally.
Attached Link:
https://www.usajobs.gov/GetJob/ViewDetails/461263600/
Module 2 Background:

Beason, L., (2001). Ethos and Error: How Business People React to Errors. College Composition and Communication. 53(1), 33-64. Retrieved from ProQuest.

Bowman, J. P., (2002) Writing Persuasive Messages. Retrieved on Jan 31, 2015, from https://homepages.wmich.edu/~bowman/c4eframe.html

Cialdini’s Six Principles of Influence. (n.d.). Retrieved May 05, 2016, from https://changingminds.org/techniques/general/cialdini/cialdini.htm

Conger, J. A., (1991). Inspiring Others: The Language of Leadership. The Executive, 5(1), 31-46. Retrieved from ProQuest.

Mazur, T. C., (1993). Lying. Retrieved on Jan 31, 2015, from https://scu.edu/ethics/publications/iie/v6n1/lying.html

Pearson (2015c). Developing persuasive business messages. Retrieved on August 8, 2015 from https://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12404

Purdue (2015a). Online Writing Laboratory (Memos). Retrieved on Jan 31, 2015, from https://owl.english.purdue.edu/owl/resource/590/01/

Purdue (2015b) Using Rhetorical Strategies for Persuasion. Retrieved on Jan 31, 2015, from https://owl.english.purdue.edu/owl/resource/588/04/

Reddy, S. (2010, Nov 1). Memo to all staff: Dump your trash. The Wall Street Journal. Retrieved on Feb 10, 2015, https://www.wsj.com/articles/SB10001424052702304316404575580534064250948

Stanford (2015). Stanford University Persuasive Technology Lab (Home). Retrieved on Jan 31, 2015, from https://captology.stanford.edu