Answer these questions about the case using what is learned in Chapter 12 of the text:
1. What are the principal features of Outback Steakhouseâs strategy in the USA? Why has the strategy been so successful?
2. What are the key elements of the international expansion strategy being proposed by Hugh Connerty?
3. Assess the proposed strategy in relation to (a) Should Outback Steakhouse expand internationally, or would it be better to expand through starting new restaurant chains within the USA? (b) Does the strategy outlined by Connerty make sense?
4. If Outback is to expand internationally, advise Chris Sullivan on (a) The optimal rate of international expansion. (b) The best mode of entry into foreign markets (e.g. direct management, JV, franchise). (c) Which country(ies) to enter first. (d) Whether Connerty is the right person to head the International Division.
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