1. What differences or similarities do you see with the current strategy of both LEGO and Mattel?
2. Analyze (in depth) the Vision and Mission of both, what message are they sending to employees and consumers?
3. What external opportunities and threats and internal strengths and weaknesses can you identify of each company

Make sure to answer EACH part of the question. Research the topic and provide YOUR interpretation. I encourage research from valid sources (not only the text). You MUST also relate the textbook chapter readings to the topic being discussed (through citations). Discussions must be formatted in APA (citations and reference page).

At minimum 2 references must be made available at the end of the discussion post as part of the original post.

References are different from citations. References are the number of sources used when researching/analyzing the discussion question.

Citations are giving the author credit for his/her research. At minimum 3 citations from the textbook should be part of your discussion. Include other citations as applicable. Citations lead to finding direct applications between theory and practice.

 
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