“Identify the four specific criteria managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage. In your answer you should define resources, capabilities, core competencies and the concept of sustainable competitive advantage. You should include references to at least five (5) current academic strategic management journals and two (2) examples of competing firms.”
Outline and discuss each of the four Criteria that qualify resources and capabilities as core competencies and ultimately establish competitive advantages for firms
For criteria of sustainable competitive advantage
Explain the concept of sustainable competitive advantage
Clarify the purpose and effect of the four factors of competitive advantage
Explain strategic management and the relevance of the four factors of competitive advantage to organisational performance and managerial decision making.

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