NIKE

 

The research will on NIKE company.

Research: (each person = 2-3 pages, 1.5 spacing, 5 reliable sources, no textbook!!)

 

It would be a group research about the company NIKE and I have two parts

 

Part1

• An analysis of how sensations such as vision, smell, sound, touch and taste are used to motivate purchases; include both positive and negative examples. In this point I want one full page with 2 reliable sources .

 

 

 

Part2

• An analysis of how credibility and attractiveness are being used in marketing. Include examples of positive and negative consequences of credibility.
• An analysis of the use of humour in marketing appeals and its effectiveness. In this two points I want 3 full pages with 5 reliable sources