Write a 1,500 word essay to demonstrate your understanding of how technology is changing the music industry. With specific reference to the core structures and functions of the modern music industry, new business models and revenue streams, changes in practice brought about by digital technology and the internet, discuss:
• The shift away from traditional media such as TV and radio towards online and mobile Module Handbook – PA5314 Marketing and Monetising Your Music Page 9 of 19
• How artists and labels are responding to the shift of revenues away from physical sales to plays and subscriptions
• How artists are able to use social media to promote themselves to a global audience and how this affects the A&R process Credit will be given for the use of specific examples to illustrate your arguments.