1. Detail and discuss all the challenges you faced in projecting demand: meeting customer needs and wants, pricing, competitive actions and competitive response. How did your decisions impact your end performance (market share, income statement)?

2. Looking back, discuss the many opportunities that were there (looking at your virtual competitors), which you didnot make use of and could have used to your benefit. Identify at least 4 missed opportunities.

3. Did you do better, equal to or worse than your competitors? (Discuss your performance vs your virtual competitors, not your classmates.)Discuss the following 4 parameters: 1) market share, 2)product quality/brand judgment, 3) advertising quality and media placements, 4) sales productivity

4. Discuss your company’s strengths and weaknesses based on the Quarter 5 Balanced Scorecard. You may also want to evaluate the Cumulative Balanced Scorecard results for a long term perspective on your performance

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