Answer these questions What is Mondelēz International’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?
- What is your assessment of the internal and external resources available to Mondelēz International? How do they utilize these resources and what is their link to the company’s corporate strategy?
- What is your assessment of the competitive strength of Mondelēz International’s different business units? What does a 9-cell industry attractiveness/business strength matrix displaying Mondelēz International’s business units look like?
- Does Mondelēz International’s portfolio exhibit a good strategic fit to internal resources and external competitive situations? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
- What is your overall evaluation of Mondelēz International’s corporate strategy and restructuring since 2012? What evidence and/or reasons support a conclusion that its shareholders have benefited from the spinoff of the company’s North American grocery business?
- What are the main strategic issues that Mondelēz International is facing? Evaluation information and context; provide a rationale for your ranking of the main strategic issues (which ones merit the most managerial attention and why)?
- What actions do you recommend that Mondelēz International management take to improve the company’s performance and boost shareholder value? Your recommended actions must be supported with convincing, analysis-based arguments.
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