Background
You are working for Creative Advertising Agency as the Accounts Executive. Recently, your
agency was contacted by the ABC College (see the case study information given under
Additional Information section) to develop print advertisement for the following:
• Sydney Based Student News Paper
• an Indian Magazine circulated in Sydney
• Multicultural Event taking place at Darling Harbour
The reason for these new ads is due to the introduction of their highly anticipated
Commercial Cookery course. ABC College wants to capitalise the opportunity by placing
advertisements in various channels (see above).
Read the ABC College Background information given in the Case Study Information
Task 1
You are meeting with the Marketing Manager (your trainer will play the role of the
Marketing Manager) of ABC College to confirm central idea, technique/s for expressing the
idea/concept and mass print media to be used
During your discussion with the Manager, you must collect the information that you will use
in the Creative Brief (see the Template below).
Creative Advertising Agency – Creative Brief Template
The background of the client and campaign
The intended target audience (everything we know about the audience (demographics and
psychographics)
The purpose of the advertisement (the desired reaction of the target audience – how we
want to make them feel, what action we want them to take
Any mandatory inclusions (logo, warning statements etc.)
Reasons to buy the product or service
Any research that may be required to ensure that claims and statements are true and
accurate
Confirm budget requirements for creating the advertisement/s
• Writing costs
• Graphic design costs
• Printing costs
Legal and ethical constraints to consider
• Anti-discrimination laws
• Copyright laws
• Advertising code of practice
• Consumer laws
• Advertising Code of Practice
• Marketing Code of Practice
BSBADV509 – Assessment 1: Assignment, v1, March 2017
© Apex Institute of Education
Page 7 of 12
Schedule Deadline
Review of initial rough sketch
Finalise advertisement (mock-up)
Present the mock up to the client
Final artwork for print advertisement to
be delivered by
Task 2
Once you have finished collecting the information, next step is to create artwork for print
advertisement
a. Create draft artwork for all three advertisements
b. Check the content of the advertisements to ensure it contains research data, visual
evidence, address and contact details of the purchasing outlets, testimonial
statements, requirement to specify the target audience
c. Show the draft artwork to the Marketing Manager of ABC College to gain approval
Use desktop publis