Marketing Solution for Your Selected Organization

Use a problem-solving model to address your chosen organization’s marketing challenge or opportunity. It is not required, but you may use the nine-step model. You must identify and define the challenge or opportunity and apply a robust problem-solving process.
Consider the internal and external pressures contributing to your chosen organization’s current challenge or opportunity, the objectives and obstacles of the marketing department, and the marketing resources available to develop the new product or service and launch it.
Evaluate pricing strategies and programs for setting and adapting the price of your energy-related product, service, or initiative.
Write a paper of no more than 3,500 words applying your chosen problem-solving process to your chosen organization and provide justification for your marketing strategies and programs, including key aspects of the marketing mix.

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