Marketing Research News Anchor Assignment Academic Essay

Marketing Research News Anchor Assignment

Read some article realated to marketing reaserch and then answer below questions. Marketing Research News Anchor Assignment

The discussion is expected to cover the following five issues:
(1) What’s the main story?
(2) Why do you find this article interesting?
(3) How is the article related to marketing research?
E.g.
• What business problems/opportunities were addressed in the article?
• What information is needed?
• What research method is used to collect the information?
• What analysis is completed?
(4) How can this article help with marketing decision making?
E.g.
• Who would be mostly interested in reading the news?
• What business decisions would benefit from such information?
• What mistakes could be avoided?
(5) What additional research could be done?
E.g.
• What additional information should be collected?
• Are we able to find the new information from existing sources? If yes, how? If no, what research would you suggest?

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