“Coca cola has a franchising relationship with its bottlers which is slightly different from the traditional franchising relationship we are used to. Pepsi on the other hand uses a different strategy than Coke’s.” Should Coca cola adopt Pepsi’s bottling strategy or stay with their current strategy? Why or Why not?
You are to answer this in a personal matter (using I when you write your response) and these are the sources you are to use.
Coca cola franchising versus pepsi franchising. https://www.hulu.com/watch/108764 ( View from 28 mins to 36 mins)
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