• Assignment: Relaunching the Corvair: Chevrolet is relaunching the Corvair, a retro-car that resembles the original but without the safety issues that plagued the original in the 1950s and 1960s. After watching a video in class, write a 500-word marketing proposal recommending a strategy and the tactics that Chevrolet should employ to successfully launch this new model. Due 6/16.

 

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