Task 1 – Situational analysis:
 This will include an examination of techniques for organisational auditing and for
analysing external factors that affect marketing. (AC1.3) (300 words)
 Carry out organisational auditing and analysis of the external factors that affect marketing planning within the organisation. (Use the SWOT and PESTLE for this).(AC
1.4, 3.1) (500 words)

Task 2 – Barrier to Marketing Planning
 Assess the barriers to marketing planning and examine how the organisaiton can
overcome these.
(Use McDonalds Ten ‘S’ framework to help to resolve the barriers) (AC 2.1,2.2) (600 words)
Keep this section concise and provide detail of the proposed marketing strategy. When discussing the reason for marketing planning include content on how the plan will link to corporate objectives/goals and how organisations are now more marketing orientated. Factors affecting implementation could include time and money.
The introduction sets the parameters of what will be covered within the report. When discussing market led think about how the customer influences decisions and why organisations need to respond for instance, to remain competitive, the organisation’s current market offerings and resources linking these to meeting the customer’s needs.
Do not just bullet point the SWOT and PESTLE. Give a summary of each heading and apply it to the industry. The latter is necessary to show your ability to analyse the current situation.
Include the five barriers from the learning materials, for instance, top management commitment, skills and resources. Address these with possible solutions using and applying McDonald’s Ten ‘S’ approach.

Task 3 – Marketing Planning
 Objectives – this will include the introduction of the new product. (AC 3.1) (50 words)
 Examine techniques for new product development for the product. (AC3.3) (300 words)
 Justify pricing policy, distribution and a communication mix for the new product. (AC
3.1,3.4)

Task 4 – Ethical Issues
 Explain possible ethical issues that might influence the plan and analyse ways to address these. Consumer ethics such as false claims also needs analysing with a brief plan on how to deal with these issues.
– Budgets – keep this brief (sales and costs of marketing communications).
– Implementation – this will take the form of a chart and will include all activities including a final activity of monitoring and evaluating performance.

Throughout the assignment writing process students should be ‘checking’ that the answers they write also fulfil the assessment criteria (specified in the assessment grid at the end of the assignment brief). By answering the questions you SHOULD achieve this but it is good practice for students to take responsibility for ensuring this too.

 

    For a custom paper on the above topic or any other topic, place your order now!

    What Awaits you:

     On-time delivery guarantee

     Masters and PhD-level writers

     Automatic plagiarism check

     100% Privacy and Confidentiality

     High Quality custom-written papers