1. Current marketing Situation Analysis.Market description defines the market and major segments to be targeted, then reviews customer needs and factors in themarketing environment that may affect customer purchasing.
2.Product review with a detailed description of the product and its characteristics.
3.Competition
Review and Identify at least three key competing solutions and offer a brief overview of their position in the market.
Consider their market share, value propositions and strategies for product quality, pricing, distribution, promotion, etc.
*Note that substitutes from other firms or existing offerings from your firm are as valid as direct competition.