Choose a B2B company and identify its specific business product.

Then write market analysis based on the following components of a marketing plan:

(1) Company and Product or Service Descriptions

(2) Market segmentation, targeting and positioning

(3) Market Share and Sales Forecast

(4) Objectives

(5) Possible strategies to achieve identified objectives.

 

Evaluate various marketing strategies and recommend the best one for your business product and support it with an effective implementation plan.

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