Identify current issues that may need consumer behavior research. Outline at least FIVE questions (relating directly to Consumer Behavior internal and or external factors). Explain why each
question needs to asked in terms of the Marketing Mix (4 Fs). State the question and then give the reasoning. Be sure to organize by paragraph. For example, a question might be “What are the target
markets current perceptions of the brands advertising?”.
Examples of areas where questions regarding internal or external factors can be paired are:
advertising consumer decision process (be specific which stage) public relations and publicity sponsorship cross promotion product distribution (specific retailer, shelving, etc.) product placement
alternative media pricing sales activities customer service packaging brand name, brand images, brand personality figures or celebrity endorsers Section 4: Survey Consumers
Create a 7 to 10-question survey on SurveyMonkey.com.(use the free option) using the questions developed in section 3. Collect survey results from 1 0-1 5 consumers that would be a part of the main
target segment discussed in section 1. In this section, tell how you recruited subjects to take the survey. Did you offer any incentive? Were there difficulties in doing this?