Compare and Contrast the original marketing mix proposed by McCarthy (1 960). (and earlier by several other researchers and academians) to the new and “improved” marketing mix proposed by Kotler
and Keller. 2016.
How can companies monitor (and based on their results) improve their marketing activities and performance?

In today’s challenging marketplace. marketing research is very important. How can companies accurately measure as well as forecast market demand?

What is the 80/20 rule? Further how is the future profitability of a customer measured (equated)? illustrate (use) an example in your response

What are the major psychological processes that influence consumer buying behavior? Do you feel our psyche influences our purchasing power?