Marketing management custom essay.

 Choose an organization form the following Industries:


  • Australian Dairy farmers
  • Hybrid car (choose one brand)
  • Australian wool industry
  • Business schools in Australia
  • HSBC
  • Bank of China
  • Organic food
  • Health and fitness industry
  • Research industry (example CSIRO)
  • Any non profit organization like Red cross or Salvation army
  • Any small to medium size company in Australia


  • Discussion on theory maximum 20%


  • This assignment is in report form with the following headings:
  • Executive summary
  • Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
  • Comments on both Micro and Macro environmental forces affecting the company
  • Brief analysis of consumer perceptions and behaviour about the brand/company
  • Marketing Mix (brief discussion)
  • Your comments or any recommendations


  • References Harvard style
  • Research at least 3 to 4 academic articles on the topic
  • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
  • To do well groups need to do a quality research and follow the structure with application of marketing concepts.
  • For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.

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