Analyze a Marketing Management case. act as a Marketing consultant and give advice to the company and/or person that has to make an important decision. Use marketing terminology and what we have learnt to date in the course. This will enhance your grade.

create a Harvard Business Publishing student account in order to access the case.

Identify the Marketing Decision 5 marks

Issues contributing/complicating Marketing Decision (secondary data) 15 marks

Alternatives (3) plus pros and cons of each (secondary data) 15 marks

Recommendations (secondary data) 15 marks

Professionalism and References (up to 15 marks deducted) -15 marks