The assignment consist of two parts you need only to write and cover the first part which is about 1200word .The Marketing Environment Analysis of the selected company , below just a brief about the assignment but for full details you need to read the uploaded files in deep details i also uploaded a past student report as an example to help you in writing the paper :
Title : Marketing Environment Analysis 1,200 words
1-Situation analysis (NOT description) including financial and non-financial goals; mission; core competencies and sustainable competitive advantage
2-Industry and environmental analysis (NOT description) including sector trends, customer segmentation, PEST implications, key drivers for change
3-Competitor analysis (NOT description) including major competitors and strategies, customer analysis, Portfolio analysis, SWOTS for each major competitor and company SWOT
4-Presentation, including structure, style, clarity, visuals
– Company’s I have chosen: web site
www.qafac.com.qa
-But for methanol only don’t include MTBE(I mean just concentrate on the methanol and ignore MTBE)
-And change the name to Alfa-fuel Additives Company(Because I not not allowed to use the real name)
Our company in Qatar
-Competitors are international and regional as well (Competitors as much as you can) but its best to stick with the suggested below ones
-Analysis must be in a very clear deep details
These are real information I have collected
– Competitors
•Saudi Arabia
1-Sabic
2-Chemanol
•Oman
1-Oman methanol company
2- Salalah methanol company
•Iran
1-Petrovergin
2-Petrochemical kala company
Huge demand can not be cover by all producers
Costumer
Available all the time
Vision
2020
1-Global producer high value derivetvs
2-Manufacturer
As those companies are producers of methanol only
-Costumers
1-Tricon 120000 metric ton/year
2-BP Singapore 160000 ton/year
3-Miestubishi corp 110000 ton/year
4-OTL 70000 ton/ year
5-Petrochina 120000 ton/ year
6- Tramwa AG 120000 ton/ year
7-290000 ton/ year local market
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